My professional identity as a designer is grounded in my ability to connect, communicate, and collaborate. I am driven by a curiosity to learn from people and explore new worlds, listening to their stories and sharing them with others. By combining my entrepreneurial mindset with my empathetic nature, I create designs that spark curiosity and shed light on societal issues.
My work starts with doing visual ethnography to research and document cultural experiences using film as a storytelling medium to convey complex ideas to diverse stakeholders, including users, clients, and team members. I believe that film is essential for communicating visions, sparking a discussion, and preventing misunderstandings through visual storytelling.
With technical expertise in prototype development and a hands-on design approach, I focus on designing experiences that engage users through physical interaction. I use my programming and material knowledge to connect tools like TouchDesigner with Arduino sensors, resulting in aesthetically driven interactive installations.
I strive to make my projects accessible by engaging people in public spaces for real-time feedback. I believe Involving users directly in the design process, through immersive prototypes or public participation, more meaningful and impactful solutions can be created. My empathy and emotional intelligence enable me to understand user needs, guiding my inclusive design approach. Focusing on the first two stages of the Transtheoretical Model developed by James O. Prochaska (Prochaska J.O., Velicer WF, 1997), I encourage users to explore new perspectives, aiming to evoke emotions that inspire change.
By combining my skills in communication, empathy, and stakeholder management, I aim to create designs that stimulate behavior change while aligning with social and business needs. I am committed to continuous learning, particularly in behavioral change and inclusive design, to better understand diverse societies and address complex challenges.