Jekko

Jekko is a multi-sensory beer coaster that transforms the act of drinking beer into an interactive experience. By placing a beer on the coaster, users activate light, sound, and scent cues that align with the flavor profile of their drink. This creates an immersive tasting journey, helping drinkers discover new nuances in their beer and guiding them through the tasting process without overwhelming them with technical jargon.

My goal was to design a product that makes craft beer more approachable and engaging, especially for those unfamiliar with its complexity. Through extensive user testing, I explored how different aromas, music, and lighting can influence taste perception, drawing insights from fields like sensory marketing and multi-sensory design.

inspire people to experience the world of craftbeer